If you love vegan and cruelty-free makeup, Kat Von D Beauty has a treat for you--well 30, to be exact. Set for an April 11 launch date, the brand has released its line Everlasting Lip Liner, and with the decision made by Kat Von D to reformulate her entire brand to be vegan in addition to being cruelty-free, these new lip liners will have the official vegan stamp on their boxes--drawn by Von D herself. She posted the news on Instagram:
"3 WORDS: Everlasting. Lip. LINER! Launching 30 shades of @katvonbeauty #EverlastingLipLiner April 11! So get ready, because this formula is gonna change the lip liner world! -Retractable pen for easy sharpening -high-pigmented [like, FOR REALS] -24-hour wear -30 shades -as always #crueltyfree and #vegan"
In another post, she added:
"Oh! And I'm also excited that with the launch of the new @katvondbeauty #EverlastingLipLiner collection - we're finally able to introduce our sexy new #vegan stamp I drew, on all our boxes! It may not be a big deal to most people, but to me, the bigger that @katvondbeauty grows, the more we are able to show the rest of the world that creating a successful brand that's #crueltyfree and #vegan is not impossible!"
Until April 11 comes, you can check out the different shades of lip liners right here.