On April 3, vegan and cruelty-free makeup company Lime Crime released its new line called Unicorn Hair, a range of 13 semi-permanent hair dyes in Full Coverage and Tint formulas. According to the website:
"Unicorn Hair was developed by Lime Crime's purple-haired CEO Doe Deere over the course of 3 years. Her goal was to create hair dyes she would wear herself - vibrant, longer-lasting, and fades gracefully! Lime Crime Unicorn hair is 100% Vegan & Cruelty-Free. We are proud to make products that are certified vegan & cruelty-free by Leaping Bunny and PETA. No unicorns were harmed in the making of this product!"
Each ammonia and bleach-free hair color jar sells for $16 and according to the company's Instagram, there are already plans for expansion for the 13-shade strong line! Check out the bold and vibrant colors available here.
Photo Credit: www.brit.co