Veganism Booming in Israel
Breaking News: Forward.com released an article titled “In the Land of Milk and Honey, Israelis Turn Vegan” featuring restaurant owner Nana Shrier, of Nanuchka, a successful Georgian restaurant in Tel Aviv whose menu has been cleansed of “all animal-based products.”
Shrier’s restaurant is one of “400 food establishments…certified “vegan friendly,” including Domino’s Pizza, the first in the global chain to sell vegan pizza topped with non-dairy cheese.” I’ll be blunt, I had no idea Domino’s had vegan options. I was aware that large chains like McDonald’s generally serve different menus that are reflective of the ‘local’ cuisine, I had no idea that Domino’s: a. Had vegan pizza and b. Was the first big player to do so.
I’ve mentioned before that these large companies put a lot of money into market research, this is why McDonald’s hasn’t had an official vegetarian burger – the consumer base has expressed minimal consistent interest (I don’t know about you, but I simply can’t picture anything at McDonald’s, ever, being healthy, so I’ve generally avoided it at all costs, even when I was an omnivore) and vice president of marketing for Domino’s mentioned that this is exactly why vegan options have managed to work so well for them, “there is a good crowd for it, a very loyal one.”
This is all big news given Tel Aviv’s current status as a “top destination for vegan travelers,” and with “5 percent of Israelis identify[ing] as vegan and 8 percent as vegetarian while 13 percent are weighing going vegan or vegetarian,” having had rather humble beginnings (2.6 percent five years ago), it’s clearly a fast-growing development.
Final Note: According to Omri Paz of Vegan Friendly, the current estimate of vegan friendly outlets is approximately 700.
Original article & image source: http://forward.com/food/312445/in-the-land-of-milk-and-honey-israelis-turn-vegan/