McDonald's Under Fire Over Chicken Abuse
Mercy For Animals is on it once again with the exposure of a cruel chicken supplier. This is no ordinary chicken supplier, this is a supplier that provides chickens to both McDonald’s and Tyson Foods Inc, right on the heels of another McDonald’s transparency campaign. This isn’t surprising in the least and may sound familiar because they’ve done this before. A quick search of “McDonalds transparency” will bring up articles written near the end of 2014 and some from a few months ago. The idea here is that McDonald’s can address things like their use of pink slime in their burgers that was all over the news in 2013 and made a few smaller waves in 2014 (due to its return) alongside the “stinky meat” scandal. It basically screams [to me], “look, we’re not totally evil, okay?”
…and it’s about to get #NOTCRUELTYFREE:
I watched the undercover footage of a man and woman working at the farm striking chickens with a spiked stick in order to kill and collect chickens and even watched one of them stomp one and pull its head off. As I’ve mentioned many times in articles like this, I’m not generally the queasy sort, but I’d be lying if I said I didn’t feel sick watching the latter part. Seriously, what gives? How is this still going on anywhere in the United States? While I certainly can’t jive with deceptive marketing (e.g. slapping a “cage-free” sticker on a carton of eggs because technically the chickens weren’t in cages but were in a big farm and had no room due to overcrowding), I don’t have a sufficient vocabulary to describe how videos of such blatant cruelty affect me without a string of vulgarities.
I’ve said this over and over and I’m going to say it again:
Due-diligence encompasses more than just answering some potentially uncomfortable questions about your practices. It’s about maintaining a relationship with contractors, suppliers and your chain stores/franchises to make sure that their practices are in line with your alleged principles. That’s what integrity is. When you do things like…claim your wool comes from responsible sources that don’t abuse the sheep (and charge customers a premium) or say your company doesn’t approve of animal abuse, and yet you’re guilty of intentionally or inadvertently misleading your customers, you do not possess integrity. It doesn’t matter if we’re talking about McDonalds or Whole Foods.
If you have to, go ahead and take a look at the embedded video below. I do not recommend watching it, but if you have a strange urge to eat McDonald’s “food” like a Big Mac or some McNuggets, maybe you ought to, as I doubt you’ll ever be able to eat there again after seeing this.