Pamela Anderson Launches Vegan & Recycled Boot Line!
The name Pamela Anderson can conjure up different images to different people. For Baywatch fans, she will remain the beautiful lifeguard, for Motley Crue fans she is seen as Tommy Lee’s ex-wife, and for animal rights activists, she is considered a prominent voice for animals in the celebrity world.
In terms of animal rights, Anderson is known for her work with People for the Ethical Treatment of Animals (PETA) and has campaigned against various issues, such as the fur industry, seal hunting, animal testing, and has promoted a vegan lifestyle.
It should come as no surprise then that Anderson, who was essentially a spokesperson for UGGs until she learned of their cruel production practices, has launched a vegan boot line called Pammies. She stated:
“I’m excited about my boots coming out, which you know has been this labor of love for me because I made those darn UGG boots popular. I didn’t know that [animals] were being hurt. [UGG] used me a lot for promoting, but I helped them create their brand…I thought that [the animals] were being shaved and kept well. That was the beginning of my animal activism career, and since then I’ve been trying to create an alternative.”
Completely free of any animal products and made locally in California, Pammies are also eco-friendly, as they are made from used electronics. Currently the collection includes three options: the Cove Classic, the Zuma, and the Malibu. The colors include seafoam white, sand, onyx, French gray, and coffee bean. Anderson describes the shoes as versatile, and states that they can be worn at the beach, around Malibu, and anywhere else.
Anderson spoke about her reasoning for launching line, and stated:
“Vegans can be sexy — super fun, super stylish and conscious. Because young people want to make better choices when it comes to consuming, when it comes to fashion. We need more sustainable choices when it comes to shoes.”
The shoes can be ordered worldwide, and $1 of every purchase goes to the Pamela Anderson Foundation, which “supports organizations and individuals on the front lines in the protection of human, animal, and environmental rights.”
Photo Credit: www.peta.org