Vegetarian Menus See a 66 Percent Increase in 3 Years!
According to a report by Mintel Insights, vegetarian menus in restaurants have seen an increase of 66 percent in three years, from 2012 until now.
The report included that 61 percent of consumers specifically enjoy dishes that “heavily feature vegetables”, and 48 percent browse menus for health claims that are factored into what they decide to order. Chef habits were also mentioned in the report, as it found that there was an increase of 6% in menu descriptions that detail how vegetables were actually prepared, meaning chefs and managers were trying to diversify plant-based food options.
Caleb Bryant, Mintel food service analyst, stated:
“America may be known as a ‘meat and potatoes’ kind of country but data suggests that consumers are increasingly reducing the size of the meat and adding Brussels sprouts to the plate. According to Mintel, 61% of consumers who have been to a restaurant in the past three months agree with the statement ‘I enjoy menu items that heavily feature vegetables.’ This sentiment is even higher among 25-34 year olds with 75% agreeing with the statement.”
Bryant pointed out the many new plant-based restaurant openings all over the country as further evidence of this shift in consumer habits, and that also includes restaurants or fast food chains that have recently incorporated more vegetarian and vegan options. Bryant added:
“Restaurant goers aren’t just accepting vegetables, but are embracing them in their diet. Additionally, incorporating local and seasonal vegetables satisfies the consumer desire for both locally sourced goods and menus that change with the seasons.”
With such a significant increase, it seems that major chains must begin adapting their menus and incorporate more plant-based foods if they want to remain relevant! Good news for us!
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