Actress Gwyneth Paltrow Debuts Vegan Makeup Line!
Actress Gwyneth Paltrow has officially launched her new vegan and cruelty-free makeup line with organic brand Juice Beauty!
Paltrow had announced her plans over the summer of 2015, and her line has come two months ahead of the proposed launch date. The film star released Paltrow’s Phyto-Pigments, a color cosmetics line with eight products, including primer, foundation, mascara and lip colors.
She stated that her inspiration came from her daughter Apple, who regularly watches makeup and beauty tutorials on YouTube. She wanted to avoid using chemicals after finding out many of the makeup brands she used had many artificial and dangerous ingredients. She stated:
“I wear makeup heavily in my work. And now that I’m post-40, I’ve started to wear it more often in my day-to-day life. But once my lifestyle website, Goop, started investigating toxicity in these products…I was stunned. I genuinely thought makeup was safe, but that’s not the case.”
Instead Paltrow opted to create something that both her and her customers would feel safe using, and made a line she claims is “totally edible”. Certified as organic, the line uses rose petals, seaweed, fruits, and more in the place of chemicals.
The line ranges from $20 to $48, and for an organic celebrity-founded makeup line, it is affordable. Paltrow also has big hopes for the future, where she sees the prices of organic products–in terms of both food and in makeup, decrease. She states:
“In the next few years, you’re going to see the prices of organic going down as the production quality goes up. Which is exactly what we want to see. We don’t want eating carcinogen free food, for example, to be a luxury. It’s insane, and it should be the same with beauty.”
You can view the product line here, and see the wide range of organic, natural and even edible options available!
Photo Credit: www.huffingtonpost.com