Vegetarian Options in Germany Have Skyrocketed 633 Percent!
Plant-based food is on the rise in Germany and its growth doesn’t show any signs of stopping. According to Mintel news outlet, food options and meal centers bearing vegetarian labels have increased sevenfold, or 633 percent, since the year 2011.
Specifically, “vegetarian” labeled food jumped from just 2 percent in 2011 to 12 percent in 2015 and “vegan” labeled foods went from just 1 percent to 9 percent in the same span. More and more restaurants and products are popping up to cater to the growing interest in plant-based foods. Senior Food and Drink Analyst at Mintel, Katya Wilham, says:
“The growing use of plant-based meat substitutes in meals and meal centres highlights how foods that were once considered as inferior alternatives to non-vegetarian and non-vegan options are now becoming legitimate contenders for the attention of every day consumers.”
The company’s research from last year confirms this booming interest in plant foods, as more than a third of Germans surveyed said they have been consciously reducing their red meat consumption, while only 7 percent identify as vegetarian. Surprisingly, many veg-oriented folks say that ethical and environmental reasons are their main considerations, as opposed to health. The future, while most certainly looking more plant-based than ever, may consist of more low-meat eating omnivores than full-fledged vegans, yet each step of the way is tremendous progress.
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