Egg Sales on the Decline Could Mean a More Plant-Based Future
Consumers are deciding that the egg is not so incredible, after all. A report from Nielsen finds that egg sales in the United States have declined 3.6 percent in the last year, following a similar trend in the three years previous to that. It is hard to say just what is contributing to the changing attitudes around eggs, but the popularity of plant-based foods cannot be ignored.
Within the last year we saw Hampton Creek battle with Hellman’s over the right to use the word “mayo” – which the vegan company won – and then the Unilever brand sneakily produce their own plant-based spread. A scandal emerged during the back-and-forth wherein the American Egg Board CEO ended up retiring after leaked emails indicating a plot against the growing plant-based start-up. All of this anxiety around shutting down eggless alternatives shows how fearful these industries are of an informed consumer.
Meanwhile, plant-based spreads are popping up like wildfire (including an aquafaba mayonnaise?!) and Follow Your Heart released the VeganEgg, making egg-free baking and scrambling accessible to more and more people. The social media efforts of activists and unimaginably brave actions of Mercy for Animals undercover investigators are bringing the truth behind animal agricultural industrires to the masses. All of this movement and mobilization to spread the message of ethical food choices means that the informed consumer is something animal industries should fear.
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