British Supermarket Chain Launches "Healthy" Vegan Spreads
British supermarket chain Tesco, the third largest retailer in the world, has recently launched two vegan spreads meant to serve as substitutes for butter or margarine. One is coconut-based, with the other being avocado oil-based.
The Telegraph noted the strategic timing of the latter spread, as Britain is reportedly experiencing an “avocado boom”, due to increased celebrity endorsements, a growing awareness of its health benefits, and even due to lower costs for the fruit in supermarkets. The avocado spread will be available in 400 outlets throughout Britain as of Tuesday and Dean Rawlinson, Tesco’s spreads buyer, stated:
“Shoppers can’t get enough of avocados which have become extremely popular on account of their great taste, versatility in food and drinks as well as for their nutritional benefits. With this, the UK’s first ever avocado spread, our product developers have created a new and exciting way for shoppers to benefit from the excellent health credentials of avocados in even more ways.”
While the product is being marketed as a healthy vegan spread packed with omega-3 fatty acids, vitamin A and D, the spread is actually enriched with the latter two, and according to Charlotte Stirling-Reed of SR Nutrition, taking a closer look at the ingredients might surprise some consumers:
“The spread is actually only around one quarter avocado oil with the rest of the spread being made up of mainly water and mixed vegetable oils, including palm oil which is a saturated fat.”
It seems to be the same case in terms of ingredients for the coconut spread, and while it is always great to have vegan options available, perhaps the product developers can revisit the idea and create healthier palm oil-free options in the future!
Photo Credit: http://www.independent.co.uk