Beyond Meat Holds Contest for Plant-Based "Bleeding Burger" Pack!
Beyond Meat’s plant-based “bleeding burger” has conjured up quite a buzz–not only as a result of the unique properties of the burger itself, but also due to the company’s marketing tactics.
Instead of keeping what has been referred to as the “plant-based burger 5.0” in the vegan/vegetarian section of the select Whole Foods location it is sold at, it has been been placed right by the ground beef section, in a move that aims to target a wider audience. Founder Ethan Brown justified the decision, stating:
“I want as many people as possible to have access to our products. A lot of people love to eat meat. What I’m doing is allowing them to eat more of what they love, more meat. It’s just meat from plants. That’s the only difference.”
Now, for those of you who have been (im)patiently waiting to try the burger, Beyond Meat is holding a contest to bring the burger to you! As part of the Beyond Burger’s “soft launch”, a nationwide giveaway has been announced that began on June 17 and will end on June 24 at 10 pm EST. According to the website:
“Ten winners will be chosen at random and will be contacted on or before Monday June 27th, right in time to get some burgers for your 4th of July BBQ!”
The prize contains a Beyond Meat burger pack, which includes two patties, and apparel from the company. To review the details for the contest and to be in the running, visit this link!
Photo Credit: www.beyondmeat.com