Denmark: 30% Sales Increase for Vegan/Vegetarian Products!
It’s always good to see that plant-based eating is on the rise around the world. Not only does it make traveling easier, it also generally shows that whether it is in Britain, Scotland, Germany, Korea, or Eastern Europe, more and more people are becoming interested in the lifestyle and its benefits.
Recently, a study by two major supermarket chains in Denmark–Coop and Dansk Supermarked–has shown that there is a 25-30 percent increase of sales for vegetarian and vegan products, according to Cph Post Online. These products include general substitutes for meat and dairy, including plant-based sausages, tofu, falafel, and legume-based burger patties. Lars Aarup, the chief analyst at Coop, commented on the trend:
“When we look at the sales of meat replacement products, we see an increase of 25-30 percent in the period from 2014-2015, and this year won’t be any different.”
While Sisse Fagt, a senior scientist at the National Food Institute, has estimated Denmark’s vegan population to be around 5 percent, she has noted that there is a rise in those who consider themselves to be flexitarians, which has altered common perceptions on meat. She states:
“Our research suggests that the importance of meat in our meal preparations is undergoing changes. We can see that when it comes to everyday family dishes, meat is no longer at the centre but is increasingly being used just as an ingredient to add taste.”
As Aarup pointed out based on the research, 2016 “won’t be any different” and that’s great news!