by CHLOE. Without Chloe Coscarelli
Last year, we wrote about how Chloe Coscarelli, chef and founder of ever-expanding and popular vegan eatery by CHLOE. and Sweets by CHLOE., reportedly filed a lawsuit against Jimmy Haber of restaurant company ESquared Hospitality, who is also the father of Samantha Wasser, Coscarelli’s partner and creative director of the restaurant. The lawsuit was allegedly in relation to Haber wanting to use the chef’s name and brand to open non-vegan restaurants*, and the situation became so heated that according to the suit, Haber warned that Coscarelli “would need a bodyguard if she dared to meet with him in person.”
Things have unfortunately not improved between the battling factions, as Grub Street reports:
“After months of legal fighting — initiated by Coscarelli in the middle of last year — an arbitrator ruled that ESquared has the right to “terminate” all ties with Coscarelli, and continue growing the brand without her involvement.”
Eater states that Haber “had already been bankrolling a $10 million expansion of the business without Coscarelli’s input, leading to several new locations across the country,” with Grub Street adding that it resulted in the restaurant expanding “incredibly — and perhaps recklessly — fast.”
While ESquared now has the right to grow the by CHLOE. brand sans Chloe, Coscarelli told The Wall Street Journal: “I will protect the integrity of my brand.”
*Update: Annmarie Mercieri, account manager at Sunshine Sachs, has stated that “there was never any intention to open any non-vegan restaurants under the by CHLOE. name” and referenced a recent article at Well + Good, which features an interview with Wasser surrounding the split.
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