Lime Crime Launches Vegan & Cruelty-Free 'Unicorn Hair' Dye

On April 3, vegan and cruelty-free makeup company Lime Crime released its new line called Unicorn Hair, a range of 13 semi-permanent hair dyes in Full Coverage and Tint formulas. According to the website:

"Unicorn Hair was developed by Lime Crime's purple-haired CEO Doe Deere over the course of 3 years. Her goal was to create hair dyes she would wear herself - vibrant, longer-lasting, and fades gracefully! Lime Crime Unicorn hair is 100% Vegan & Cruelty-Free. We are proud to make products that are certified vegan & cruelty-free by Leaping Bunny and PETA. No unicorns were harmed in the making of this product!"

Each ammonia and bleach-free hair color jar sells for $16 and according to the company's Instagram, there are already plans for expansion for the 13-shade strong line! Check out the bold and vibrant colors available here.

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Lena Tachdjian is a certified nutritionist and a writer, who splits her time between Canada and Armenia. She writes about nutrition, health, food, recipes, culture, travel, animal rights, and more. You can follow her on her nutrition and travel blog

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