According to Auto Express, British car manufacturer Bentley Motors is looking to attract vegan customers by researching a "range of new interior materials, including protein leather, mushroom leather and jellyfish material."
During a talk at the Financial Times Future of the Car Summit on May 10 in London, Bentley's Director of Design Stefan Sielaff stated that the company is looking into alternatives due to customer demand:
"You can't sell an animal-containing product like a Bentley, with 20 leather hides, to someone with a vegan lifestyle. We've been talking to these customers, in California especially, and they're asking us what can we give them. We do a lot of custom-made and coach-built solutions, in conjunction with our colleagues at Mulliner, and therefore we want to satisfy these customers because they are the peak of a trend."
Sielaff added that the company will "shortly present a Bentley with a vegan interior" that will provide a "luxury sensation but with a different way." We do hope someone lets the Bentley design team know that jellyfish material is not vegan, and that in addition to mushroom leather, there are also soy, kombucha, pineapple and wine-based alternatives available.
There is no estimated arrival date as the interior is still something the "design and colour and trim guys are interrogating." Tesla Motors recently expanded vegan leather interiors to all its car models.
Photo Credit: www.caranddriver.com