American pizza chain Domino's Pizza has provided its customers in Israel with a soy-based vegan cheese option since 2013. Now, according to Press Release Wire, the chain decided to "upgrade" its dairy-free cheese alternative to Cheezly by UK-based company VBites.
Ido Friedman, vice president of marketing at Domino's, stated:
"We switched to VBites' Cheezly because it's considered one of the best dairy-free alternatives to cheese on the market today. In focus groups and taste tests, VBites' Cheezly was the variety most preferred by the vegan crowd."
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