Just Eat Ireland Predicts Veganism to Be Food Trend of 2018
Just Eat Ireland recently announced its prediction that “plant-based food options are set to be the food trend of 2018,” driven in part by a focus on health.
The company writes:
“In 2017 there was an 987% increase in demand for Vegetarian options and 33% of all Just Eat Restaurant Partners now provide Vegan and Vegetarian options on their menus. Some of Just Eat’s restaurant partners like Bombay Pantry, has even launched their own bespoke Vegan menu, reaffirming that there is a lot more to Indian food than just Chicken Tikka Masala.”
Edel Kinane, Just Eat Marketing Director, stated:
“The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options.”
Sova Food Vegan Butcher, Dublin’s first-ever vegan butcher restaurant, opened its doors in 2016 and a few months later, Mary Robinson, former president of Ireland, spoke at the One Young World Summit to a room full of young leaders, urging them to “eat less meat, or no meat at all.”